Facebook today released the results of a study it conducted on what types of posts by the Facebook Pages of journalists performed the best. Among the highlights: Incorporating personal analysis in posts increased referral clicks by 20%, and including a thumbnail image when posting a link boosted Likes by 65% and comments by 50%. While these findings are for Pages of journalists, the best practices they illuminate can be useful for the admins of any type of Page.

Facebook’s Study of Journalist Page Engagement Reveals Page Post Best Practices

This isn’t telling most what they don’t already know about packaging content for the web.  Here’s what it does do: Make the point clear that a non-tailored RSS feed into Facebook isn’t going to get job done—just like personalized tweets are proving to win for brands and journalists alike on Twitter.

 ”It’s mostly tha voice.” © Guru.  Matter of fact?  Let that bass line walk: (some strong language)

YouTube clip to Gangstarr’s “Mostly Tha Voice”

“A lot of rappers have flavor and some got skills but if your voice aint dope then you need to chill.”

What they have to say about engagement vs click thrus is very interesting. 

(via dominickbrady)

FJP: Liking the Gangstarr quote.

(via seeyoulaterguys-deactivated2011)

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